The brand was founded in 2010 by Cassandra Thurswell. Her wish was for affordable but ecologically responsible products for, among others. to market the hair. It started with hair bows but quickly grew into a successful company, although ecology remains a very important value for them.
Sustainability does not have to be expensive and complicated. Removing water from products such as shampoo and conditioner reduces the weight and volume of shipping, which helps reduce carbon emissions and packaging. 98% of Kitsch products come in paper packaging. It is their favorite packaging material because it has lower CO2 emissions and is recyclable.